REVOLUTIONIZING WOMEN'S SELF DEFENSE
PRETTY DEADLY PROS
Pretty Deadly for your studio or gym
drives results.
We help smart, passionate fitness professionals innovate and amplify their business with a proven course curriculum that
Live courses
On-line classes
Community-building events
CLIENT ROI
26.8%
Empowerment
Recovery
Overcoming obstacles
Self defense
Bravery
Body positivity
Self confidence
Connecting with others
18.7%
13.8%
26.8%
40.7%
31.7%
28.5%
53.7%
26.8%
ON-RAMP
Pretty Deadly clients into your existing fitness programming
(we'll show you how).
Reconnect community
Reactivate members
Increase revenue
34%
conversion
34% Pretty Deadly clients convert to gym membership after completing the course
98%
completion
98% Pretty Deadly clients complete the course with perfect attendance
0 no-shows!
4 YRS
retention
Pretty Deadly clients remain involved with Pretty Deadly and affiliate studios for an average of
4 years
Level Up Your Coaching Skills
TRAINER CERTIFICATION
Pretty Deadly Trainer Certification is an in-depth instructor's course offering tools that go beyond the Pretty Deadly Program to improve every part of your coaching style.
30 hours :: 5 modules
Learn why Pretty Deadly works
METHODOLOGY
LEADERSHIP
Gain client trust through dynamic leadership skills
TECHNIQUES
Learn the techniques and how to teach them to get results
SUPPORT
Learn soft skills that help clients transition to membership
360-degree support
Certified trainers receive a starter pack with equipment and course material to get you going, access to trainer dashboard, video library, mentorship, discussion boards and instructor's community.
NASM 1.9 CEU // AFAA 15 CEU // CIMSPA 10 CPD
SAFETY
Guide clients with best practices so everyone stays safe
NOT AFFILIATED WITH A STUDIO OR GYM?
If you're a personal trainer, yoga teacher, pilates instructor or martial artist, you can add Pretty Deadly to your skill set and client offerings. Click on the button to find the next certification training and see if you meet the requirements.
TEAM
SUSIE
Creator, Pretty Deadly Self Defense
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Violent crime survivor
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Certified martial arts instructor
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20+ years Ninjutsu
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4 black belts
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1 marathon
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10 years Crossfit
ZEEHASHAM
Business Development & Partnerships
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4 years communications lead for reproductive health & economic empowerment programmes for women in rural communities
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10 years fitness experience
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Certified group exercise instructor
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Certified sports nutritionist
KO
Marketing
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18 years Karate (black belt)
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3 years Rugby
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6 months Capoeira
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6 months Krav Maga
Get in touch
CONTACT US
We'd love to tell you more about how Pretty Deadly can inspire your clients and grow your business. Get in touch and let us know the best time to reach you.
BE A PART OF SOMETHING BIGGER
Let your community know you're more than just a gym. Offering Pretty Deadly at your facility directly supports Pretty Deadly Outreach Programs: volunteer self defense training to women in vulnerable communities. Our nonprofit partners help us reach more women, and we're proud to be powered by people like you!
