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REVOLUTIONIZING WOMEN'S SELF DEFENSE

PRETTY DEADLY PROS

Pretty Deadly for your studio or gym

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drives results.

We help smart, passionate fitness professionals innovate and amplify their business with a proven course curriculum that

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Live courses

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On-line classes

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Community-building events

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 CLIENT ROI 

26.8%

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Empowerment
Recovery
Overcoming obstacles
Self defense
Bravery
Body positivity
Self confidence
Connecting with others

 

18.7%

13.8%

26.8%

40.7%

31.7%

28.5%

53.7%

26.8%

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ON-RAMP

Pretty Deadly clients into your existing fitness programming

(we'll show you how).

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Reconnect community

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Reactivate members

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Increase revenue

34%

conversion

34% Pretty Deadly clients convert to gym membership after completing the course

98%

completion

98% Pretty Deadly clients complete the course with perfect attendance

0 no-shows!

4 YRS

retention

Pretty Deadly clients remain involved with Pretty Deadly and affiliate studios for an average of

4 years

Level Up Your Coaching Skills

TRAINER CERTIFICATION

Pretty Deadly Trainer Certification is an in-depth instructor's course offering tools that go beyond the Pretty Deadly Program to improve every part of your coaching style.

30 hours :: 5 modules

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Learn why Pretty Deadly works

METHODOLOGY

LEADERSHIP

Gain client trust through dynamic leadership skills

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TECHNIQUES

Learn the techniques and how to teach them to get results

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SUPPORT

Learn soft skills that help clients transition to membership

360-degree support

Certified trainers receive a starter pack with equipment and course material to get you going, access to trainer dashboard, video library, mentorship, discussion boards and instructor's community.

NASM 1.9 CEU // AFAA 15 CEU // CIMSPA 10 CPD

SAFETY

Guide clients with best practices so everyone stays safe

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NOT AFFILIATED WITH A STUDIO OR GYM?

If you're a personal trainer, yoga teacher, pilates instructor or martial artist, you can add Pretty Deadly to your skill set and client offerings. Click on the button to find the next certification training and see if you meet the requirements.

TEAM

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SUSIE

Creator, Pretty Deadly Self Defense

  • Violent crime survivor

  • Certified martial arts instructor

  • 20+ years Ninjutsu

  • 4 black belts

  • 1 marathon

  • 10 years Crossfit

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ZEEHASHAM

Business Development & Partnerships

  • 4 years communications lead for reproductive health & economic empowerment programmes for women in rural communities

  • 10 years fitness experience

  • Certified group exercise instructor

  • Certified sports nutritionist

KO

Marketing

  • 18 years Karate (black belt)

  • 3 years Rugby 

  • 6 months Capoeira

  • 6 months Krav Maga

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Get in touch

CONTACT US

We'd love to tell you more about how Pretty Deadly can inspire your clients and grow your business. Get in touch and let us know the best time to reach you.

 
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BE A PART OF SOMETHING BIGGER

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Let your community know you're more than just a gym. Offering Pretty Deadly at your facility directly supports Pretty Deadly Outreach Programs: volunteer self defense training to women in vulnerable communities. Our nonprofit partners help us reach more women, and we're proud to be powered by people like you!

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